The spread of these multimedia files is also due to the ease of using programs to create videos. Not only that, it has been seen that pages with multimedia content have a greater chance of reaching the top positions in Google search results. Small clips, music videos and corporate commercials allow you to convey numerous messages through moving images and sounds, which grab the user’s attention much more than static photos and pages of text. You can use a Mac video editing program to enhance your site’s pages and make them more appealing in the eyes of your users.

According to web marketing experts, one of the most functional strategies of the moment are videos.